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Cover Stories

A law practice is built one case at a time. But a successful law business is built upon victories, reputation and referrals.

It’s becoming less common for lawyers to do it all, as the law business becomes more and more specialized each year.

The Signal’s website has reached the mark of a million page views per month, an upward trend in its website viewing spurred by a “Web first” policy initiated in June, newspaper officials announced.

As a result of the tanking economy, some who were laid off decided to take the opportunity to pursue their ideas for products, services and small businesses.

Entrepreneurs seemingly come out of the proverbial walls when recessionary periods surface, but what does it take to be a successful entrepreneur, and what kind of help does the owner of a startup business need?

Many business people will tell you the product or idea is only a fraction of what matters – the execution and marketing of the service will make or break your venture. 

The Santa Clarita Valley is a community with a vision; a pro-business community that advocates and plans for economic development. And with all that activity comes growing pains.

Just as every business came to realize the necessity of having an online presence via a company website, once again, the rules of the game are changing.

Compared to other marketing routes, social networking is still in its infancy: YouTube was created in 2005 and Facebook has only been open to the public since 2006. 

These can be frustrating times for owners of small and mid-sized businesses.

In a nutshell, branding is basically creating a promise to your customers and then delivering on it.

Marlee Laufer, senior vice president of marketing and communications with Newhall Land Development, describes the innovative branding campaign behind “Awesometown.”

Jason Crawford, marketing and economic development manager with the city of Santa Clarita, describes the city’s Think Santa Clarita branding campaign.

The results are in. The selection committee of the Santa Clarita Valley Business Journal and JCI Santa Clarita Valley 40 Under Forty awards has named the class of 2011.