Fans, Followers And Forums: VIA’s Online Approach

It often seems like the wild, wild West in the tangled web of online discussions, but VIA is wrangling various properties into meaningful discussions.

Recently, VIA established a blog to give members a forum for discussion and a collective voice (www.viascv.wordpress.com). In a short time, members have posted a variety of topics relevant to business and industry. Business tips and regulatory updates are among the topics already posted and adding to the online discussion.

"Why post on VIA’s blog?” rhetorically asks Andy Pattantyus, president of Strategic Modularity, Inc. and member of VIA’s Strategic Planning committee. “Because as a business owner, your concerns and ideas are likely to be shared by many other businesses and your blog post will become part of the collective voice of VIA.”

Pattantyus encourages businesses to start a discussion thread by posting on VIA’s blog. From there, it’s a matter of exposure. Let business connections know about the post, he advises, and encourage them to also contribute through comments or additional discussion posts.

VIA continues to make great strides in the world of online communication with active involvement in social networking properties Facebook, Twitter and LinkedIn.

While the VIA Business-to-Business Industry Show page on Facebook takes hiatus until planning for the 2011 show is underway (www.facebook.com/viab2b), fans are encouraged to visit VIA’s main page for breaking news and industry updates (www.facebook.com/viascv) and follow VIA’s Twitter feeds (www.twitter.com/viaofscv).